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Testing The Exposure Limits Of Fuji Pro 400H

For the third instalment of the Colour Negative Film exposure tests, we're looking at Fuji's Pro 400H. In this episode, I run a roll of 400H through the Pentax 67ii ...

  • holga 120gn toy camera 400h fujifilm 120film hmb half moon bay california beach film medium format

    Holga120GN-14May2017-B01-009

    Two rolls of FujiFilm Pro 400H run through a Holga 120GN camera in Half Moon Bay, California.

    Photo by aaron_anderer on Flickr

  • dog 120 tlr film analog mediumformat dof sandiego bokeh depthoffield weimaraner squareformat pluto dust twinlensreflex yashica635 blueweimaraner fujifilmpro400h selfscanned epsonv500

    bright ideas

    Y635 | 400H

    Photo by kPluto on Flickr

  • holga 120gn toy camera 400h fujifilm 120film hmb half moon bay california beach film medium format

    Holga120GN-14May2017-B01-003

    Two rolls of FujiFilm Pro 400H run through a Holga 120GN camera in Half Moon Bay, California.

    Photo by aaron_anderer on Flickr

  • sea mountain 120 6x6 film beach island hongkong hiking dragons fujifilm medium format expired kiev taio 400h 8028

    Nice view

    Kiev 80/2.8 Fujifilm 400H 120 6x6 expired

    Photo by yyy100 on Flickr

  • AirPods, the world’s most popular wireless headphones, are getting even better

    AirPods, the world’s most popular wireless headphones, are getting even better
    New AirPods Are Powered by the New H1 Chip and Feature 50 Percent More Talk Time, Hands-Free “Hey Siri” and the Option of a Wireless Charging Case
    Cupertino, California — Apple today announced new AirPods, the second generation of the world’s most popular wireless headphones. AirPods revolutionized the wireless audio experience with a breakthrough design and the new AirPods build on the magical experience customers love. The new Apple-designed H1 chip, developed specifically for headphones, delivers performance efficiencies, faster connect times, more talk time and the convenience of hands-free "Hey Siri.” AirPods come with either a standard charging case or a new Wireless Charging Case for convenient charging at home and on the go. The new AirPods and AirPods with Wireless Charging Case are available to order on apple.com and the Apple Store app starting today, and in Apple Stores beginning next week.
    “AirPods delivered a magical wireless experience and have become one of the most beloved products we’ve ever made. They connect easily with all of your devices, and provide crystal clear sound and intuitive, innovative control of your music and audio,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “The world’s best wireless headphones just got even better with the new AirPods. They are powered by the new Apple-designed H1 chip which brings an extra hour of talk time, faster connections, hands-free ‘Hey Siri’ and the convenience of a new wireless battery case.”
    The new Apple-designed H1 chip features custom audio architecture to create a revolutionary audio experience and improved synchronization. H1 allows AirPods to deliver up to 50 percent more talk time compared to first generation AirPods. Switching between devices while listening to music on iPhone, Apple Watch or iPad is more seamless than ever with two times faster connect times. For the first time, AirPods now feature the convenience of “Hey Siri” making it easier to change songs, make a call, adjust the volume or get directions simply by saying, “Hey Siri.” 
    The new AirPods come with either the standard charging case or the new Wireless Charging Case. Each case holds additional charges for more than 24 hours of total listening time, ensuring AirPods are charged and ready to go whenever you are. The Wireless Charging Case is designed to offer the freedom of wireless charging with Qi-compatible charging solutions. An LED light indicator located on the front of the case conveniently shows the charge status with just a glance. Existing AirPods customers can purchase the standalone Wireless Charging Case.
    Pricing and Availability
    AirPods with standard charging case will be available for $159 (US) and are available to order on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.
    AirPods with Wireless Charging Case will be available for $199 (US) and are available to order on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.
    Customers can order the standalone Wireless Charging Case for $79 (US) on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.
    New for AirPods, customers can add a personal engraving to the AirPods with standard charging case and AirPods with Wireless Charging Case for free during checkout on apple.com and the Apple Store app.
    Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
    Press Contacts
    Fana Yohannes,Apple,fyohannes@apple.com,(408) 974-2246
    Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479
    Apple Media Helpline,media.help@apple.com,(408) 974-2042

  • Apple teams with media literacy programs in the US and Europe

    Apple teams with media literacy programs in the US and Europe
    New Initiative to Encourage Critical Thinking and Empower Students to be Better Informed
    Cupertino, California — Apple today announced a new initiative in support of leading nonprofit organizations in the US and Europe that offer nonpartisan, independent media literacy programs. The News Literacy Project (NLP) and Common Sense in the US and Osservatorio Permanente Giovani-Editori in Italy will each receive support from Apple to advance their efforts in empowering young people with the critical thinking skills necessary in today’s digital age.
    “News literacy is vital to sustaining a free press and thriving democracy, and we are proud to be collaborating with organizations on the front lines of this effort,” said Tim Cook, Apple’s CEO. “We’ve been impressed by the important work being done by the News Literacy Project, Common Sense and Osservatorio, empowering young people to be active and engaged citizens.”
    “Apple News is committed to presenting quality journalism from trusted sources,” said Lauren Kern, editor-in-chief of Apple News. “We’re thrilled that Apple is supporting these important organizations to train the next generation on how to seek out accurate and reliable information amid an increasingly complicated news landscape.”
    “We are grateful for Apple’s commitment to fighting misinformation and sustaining quality journalism,” said Alan C. Miller, founder and CEO of NLP. “NLP is committed to equipping the next generation with the critical thinking skills to discern what news and other information to trust and the tools to become informed and engaged participants in our country’s democracy. We welcome this timely initiative to help achieve our vision of seeing news literacy embedded in the American educational experience.”
    “The lack of young people’s news literacy skills is a growing problem for our country. Revelations about the manipulation of news and the resulting impact on society have shed light on both the importance and scale of the issue,” said James P. Steyer, founder and CEO of Common Sense. “We need to help our students not just seek out legitimate news, but also think critically about the broader world of media and ideas. Apple shares in our mission to raise a generation of children who will thrive as learners, leaders and citizens in the digital age, and Common Sense is delighted to be part of this important effort.”
    “Our mission is to help young people develop critical thinking skills by comparing different sources of quality information,” said Andrea Ceccherini, founder and CEO of Osservatorio Permanente Giovani-Editori. “At a time when fake news is spreading, we cannot give in to the idea that third-party fact-checking services are the only way to assess the reliability of news sources. We can exercise our own minds, and be masters of our own destiny. Our ambition is to help form more citizens, increasingly opening our society to a culture of civilized debate and confrontation, which is the basis of every healthy democracy.”
    The News Literacy Project
    The News Literacy Project (NLP), a nonpartisan national education nonprofit, empowers educators to teach middle school and high school students the skills they need to become smart, active consumers of news and other information and engaged, informed participants in our democracy. Since NLP’s signature education platform, the Checkology virtual classroom, was released in May 2016, more than 17,800 educators in all 50 states, the District of Columbia, three US territories and 104 other countries have registered to use it, and more than 124,000 students have benefited from its lessons. Students have told NLP that as a result of what they have learned in Checkology, they are more confident in their ability to discern and create credible information, have a greater appreciation of the role of a free press in a democracy, and are more likely to become civically engaged by voting when eligible to do so or by becoming politically active. NLP’s vision is to see news literacy — a critical life skill — embedded in the American educational experience.
    Common Sense
    Common Sense is the leading nonprofit organization dedicated to helping kids and families thrive in the digital age. Common Sense Education supports K-12 schools with everything educators need to empower the next generation of digital citizens. The organization’s innovative, award-winning Digital Citizenship Curriculum prepares students with lifelong habits and skills, supports teachers with training and recognition, and engages families and communities with helpful tips and tools. To help young people navigate today’s news landscape with sharp and open minds, Common Sense aims to help students not just seek out legitimate news, but also think critically about the broader world of media and ideas. The Common Sense news literacy initiative will provide timely content and resources for parents, educators and teens with the goal of improving news literacy among young people. Common Sense Digital Citizenship Curriculum is taught in more than half the schools in the United States, by more than 700,000 educators.
    Osservatorio Permanente Giovani-Editori
    Osservatorio Permanente Giovani-Editori is Italy’s leading independent organization in citizenship education focused on media literacy projects. For over 18 years, Osservatorio’s mission has been to help today’s young people become citizens of tomorrow, participate more in our democracy and develop critical thinking that sets them free. Osservatorio operates in education by training high school teachers, who then bring Osservatorio’s media literacy projects into their classrooms with the goal of increasing student curiosity, thirst for knowledge and critical thinking. As students compare different quality news sources, they learn to distinguish between reliable journalism and fake news.
    Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
    Press Contacts
    Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273
    Apple Media Helpline,media.help@apple.com,(408) 974-2042

  • iMac gets a 2x performance boost

    iMac gets a 2x performance boost
    Cupertino, California — Apple today updated its iMac line with up to 8-core Intel 9th-generation processors for the first time and powerful Vega graphics options, delivering dramatic increases in both compute and graphics performance. From consumers to pros alike, users will notice their iMac is faster for everyday tasks all the way up to the most demanding pro workloads. This boost in performance, combined with its gorgeous Retina display, sleek all-in-one design, quiet operation, fast storage and memory, modern connectivity and macOS Mojave, makes iMac the world’s best desktop.
    “Customers are going to love the huge boost in iMac performance. With up to 8-core processors and powerful Vega graphics, the iMac lineup is stronger than ever,” said Tom Boger, Apple’s senior director of Mac Product Marketing. “With its stunning Retina display, amazing design, twice the performance, and macOS Mojave that our customers love, iMac is by far the best desktop in the world.”
    Up to 8-Core Intel 9th-Generation Processors
    With updated processors across the line, customers will experience dramatically faster performance for a wide range of everyday computing tasks, from editing photos to playing demanding games, composing music or even creating a feature film.
    The 21.5-inch iMac now features 8th-generation quad-core, and for the first time 6-core processors, delivering up to 60 percent faster performance.1
    The 27-inch iMac now for the first time features up to 9th-generation 6-core and 8-core processors, delivering up to 2.4 times faster performance.1
    Radeon Pro Vega Graphics Come to iMac for the First Time
    Radeon Pro Vega graphics come to the 21.5-inch iMac, delivering up to 80 percent faster graphics performance. The 27-inch iMac with Radeon Pro Vega now delivers up to 50 percent faster graphics performance, ideal for pros with graphics-intensive workloads, such as developing 3D content, editing videos with complex effects or designing high-resolution games.2
    Industry’s Best 4K and 5K Retina Displays
    With up to 14.7 million pixels, 1 billion colors, 500 nits of brightness, P3 wide color gamut and an incredible viewing angle, iMac’s Retina display delivers an immersive front-of-screen experience. All these pixels result in text that looks like a printed page, sharper photos with more detail, and the ability to edit 4K video at full resolution.
    Unrivaled All-in-One Design Elevates Any Space
    With its sleek aluminum and glass enclosure, 5 millimeter-thin profile and beautiful matching keyboard and mouse, iMac delivers a clean and uncluttered desktop experience that allows users to focus more on their content. With everything they need and nothing they don’t, customers love how iMac fits seamlessly into so many different environments, from the home, to businesses of all sizes, or even a pro studio.
    macOS Mojave
    All new Macs come with macOS Mojave, the latest version of the world’s most advanced desktop operating system, with features inspired by pros but designed for everyone. In macOS Mojave, Dark Mode transforms the desktop with a dramatic new look that puts the focus on user content, Stacks organizes messy desktops by automatically stacking files into neat groups and FaceTime supports group calling. macOS Mojave also brings iOS apps, including News, Stocks, Voice Memos and Home to the Mac and features a redesigned Mac App Store with rich editorial content and the addition of apps from top developers, including Microsoft and Adobe.
    Pricing and Availability
    The new 21.5-inch iMac with Retina 4K display starts at $1,299 (US) and the new 27-inch iMac with Retina 5K display starts at $1,799 (US). Both are available to order starting today from apple.com and the Apple Store App, and in Apple Stores and through Apple Authorized Resellers next week. The non-Retina display iMac configuration continues to be available for $1,099 (US). Additional technical specifications, configure-to-order options and accessories are available online at apple.com/mac.
    Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
    1 Testing conducted by Apple in February 2019 using preproduction 3.2GHz 6-core Intel Core i7-based 21.5-inch iMac systems with 32GB of RAM, and preproduction 3.6GHz 8-core Intel Core i9-based 27-inch iMac systems with 64GB of RAM; and shipping 3.6GHz quad-core Intel Core i7-based 21.5-inch iMac systems with 32GB of RAM, as well as shipping 4.2GHz quad-core Intel Core i7-based 27-inch iMac systems with 64GB of RAM. Autodesk Maya 2019 tested using a 399.6MB scene. Performance tests are conducted using specific computer systems and reflect the approximate performance of iMac.
    2 Testing conducted by Apple in February 2019 using preproduction 3.2GHz 6-core Intel Core i7-based 21.5-inch iMac systems with Radeon Pro Vega 20 graphics with 4GB of VRAM and 32GB of RAM, as well as preproduction 3.6GHz 8-core Intel Core i9-based 27-inch iMac systems with Radeon Pro Vega 48 graphics with 8GB VRAM and 64GB of RAM; and shipping 3.6GHz quad-core Intel Core i7-based 21.5-inch iMac systems with Radeon Pro 560 graphics with 4GB VRAM and 32GB of RAM, as well as shipping 4.2GHz quad-core Intel Core i7-based 27-inch iMac systems with Radeon Pro 580 graphics with 8GB VRAM and 64GB of RAM. Tested with DaVinci Resolve Studio 15 using 14 common effects and a 10-second UHD project at 3840 x 2160 resolution and 24 frames per second. Performance tests are conducted using specific computer systems and reflect the approximate performance of iMac.
    Press Contacts
    Jennie Orphanopoulos,Apple, jennieo@apple.com,(408) 221-6621
    Bill Evans,Apple,bevans@apple.com,(408) 974-0610
    Apple Media Helpline,media.help@apple.com,(408) 974-2042

  • All-new iPad Air and iPad mini deliver dramatic power and capability

    All-new iPad Air and iPad mini deliver dramatic power and capability
    10.5-Inch iPad Air Offers High-End Features and Performance at a Breakthrough Price
    7.9-Inch iPad mini Brings Apple Pencil Support, Advanced Retina Display and the A12 Bionic Chip to a Beloved Design
    Cupertino, California — Apple today introduced the all-new iPad Air in an ultra-thin 10.5-inch design, offering the latest innovations including Apple Pencil1 support and high-end performance at a breakthrough price. With the A12 Bionic chip with Apple’s Neural Engine, the new iPad Air delivers a 70 percent boost in performance and twice the graphics capability, and the advanced Retina display with True Tone technology is nearly 20 percent larger with over half a million more pixels.2
    Apple today also introduced the new 7.9-inch iPad mini, a major upgrade for iPad mini fans who love a compact, ultra-portable design packed with the latest technology. With the A12 Bionic chip, the new iPad mini is a powerful multi-tasking machine, delivering three times the performance and nine times faster graphics.3 The advanced Retina display with True Tone technology and wide color support is 25 percent brighter3 and has the highest pixel density of any iPad, delivering an immersive visual experience in any setting. And with Apple Pencil1 support, the new iPad mini is the perfect take-anywhere notepad for sketching and jotting down thoughts on the go. The new iPads are available to order starting today and in stores next week.
    “iPad continues to provide magical new experiences for a growing range of uses where it is the absolute best device, from playing games in augmented reality to note-taking and drawing with Apple Pencil, from streaming HD movies and editing 4K films to learning to develop apps with Swift Playgrounds,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Today the iPad family takes two big leaps forward with an all-new 10.5-inch iPad Air that brings high-end size, features and performance at a breakthrough price, and a major upgrade to the 7.9-inch iPad mini, which also brings Apple Pencil, Retina display and the A12 Bionic chip to the many customers that love its compact size.”
    Apple Pencil and iPad — The Perfect Pair
    Apple Pencil opens up new creativity and productivity possibilities for iPad mini and iPad Air users, from drawing and writing down thoughts to marking up documents and retouching photos. The must-have tool among students, professionals and creatives delivers a remarkably fluid and natural drawing experience and provides pixel-perfect accuracy and low latency for activities within popular apps including Procreate, Notability, Pixelmator Photo (coming soon) and Microsoft Office.
    Power Meets Portability with the A12 Bionic Chip
    The Apple-designed Neural Engine of the A12 Bionic chip powers the next generation of apps and iPad workflows using advanced machine learning and Core ML for engaging AR experiences, photo-realistic effects in 3D games and stunning graphics performance within apps.
    Staying connected is now easier and faster with iPad mini and iPad Air, featuring the same great Wi-Fi performance and Gigabit‑class LTE connectivity4 built into the most advanced iPad Pro models. With eSIM technology built in, users can easily connect to wireless data plans right from iPad when traveling in more than 180 countries around the world.5
    Advanced Cameras for Stunning Photos and Videos
    With advanced front- and back-facing cameras, iPad mini and iPad Air take gorgeous photos and capture clear and stable 1080p HD videos. The upgraded cameras with exceptional low-light performance and HD video recording are great for document scanning and connecting with friends and family on Group FaceTime calls, and with advanced sensors, help enable immersive AR experiences.
    More Than a Million Apps Just for iPad
    The App Store is the best place to discover more than 1.3 million apps designed specifically for iPad — from journaling with Apple Pencil to managing schedules and finances, editing photos, learning, connecting with friends and family, and playing games. Unlike stretched-out phone apps on other platforms, apps designed for iPad run and look great on every iPad.
    iOS on iPad
    iPad Air and iPad mini are perfect for staying productive on the go with iOS, helping users get things done faster with features like Siri Shortcuts, photo search and Voice Memos. The Dock provides quick access to frequently used apps and documents from any screen, and multitasking is easy with Split View and Slide Over. Drag and Drop makes moving images, text and files between apps easier than ever, and managing documents in the Files app is seamless and easy on iPad and across Apple devices.
    Apple today announced an upcoming update to iWork for iOS, available next week, with enhanced integration of Apple Pencil including new animation options in Keynote that let users draw an animation path for any object, and an all-new user interface that enables easy implementation of build effects, including move, rotate and scale.
    The Best, Most Complete iPad Lineup Ever
    The new iPad Air and iPad mini join the most affordable 9.7-inch iPad and the most advanced iPad Pro models, offering the best, most innovative iPad lineup ever. The complete lineup now includes Apple Pencil support, best-in-class performance, advanced displays and all-day battery life6 for an experience unmatched by any other device. Whether customers prioritize portability, screen size, power or price, there’s an iPad for everyone. Learn more about the iPad family at apple.com/ipad/compare.
    Pricing and Availability
    The new iPad mini and iPad Air come in silver, space gray and gold finishes in 64GB and 256GB configurations. The new iPad mini starts at $399 (US) for the Wi-Fi model and $529 (US) for the Wi-Fi + Cellular model and the 10.5-inch iPad Air starts at $499 (US) for the Wi-Fi model and $629 (US) for the Wi-Fi + Cellular model from apple.com, in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).
    The new iPad models are available to order starting today from apple.com and in the Apple Store app in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, the UAE, UK and US. Starting next week, the new iPad models will be available in those countries and regions, as well as in China (Wi-Fi models only), Macau (Wi-Fi models only) and Mexico with more countries and regions to follow soon, including Colombia, Greece, India, Israel, Russia, Saudi Arabia, South Africa, Thailand (Wi-Fi models only) and Turkey.
    Apple Pencil (1st generation) is available for purchase separately for $99 (US). The Smart Keyboard for the 10.5-inch iPad Air is available for purchase separately for $159 (US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.
    Polyurethane Smart Covers are available for $39 (US) for iPad mini and $49 (US) for iPad Air in charcoal gray, white, pink sand and a new papaya, with additional Leather Smart Covers available for iPad Air for $69 (US) in black, saddle brown, midnight blue and red.
    Trade in your eligible device for credit toward your next purchase, or get an Apple Store Gift Card you can use any time.7 If your device isn’t eligible for credit, Apple will recycle it for free.
    Every customer who buys iPad from Apple can enjoy free Personal Setup in-store or online, and receive guidance on how to customize their iPad, set up email, find new apps from the App Store and more.
    Anyone who wants to learn more or go further with iPad or iOS 12 can sign up for free Today at Apple sessions at apple.com/today.
    Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
    1 The first-generation Apple Pencil sold separately.
    2 When compared to the 9.7-inch iPad.
    3 When compared to the previous generation iPad mini.
    4 Network speeds are dependent on carrier networks.
    5 Not all carriers support eSIM or Apple SIM. See your carrier for details. Not available in China.
    6 Battery life depends on device settings, usage and other factors. Actual results may vary.
    7 Trade-in values vary based on the condition, year and configuration of your trade-in device, and may also vary between online and in-store trade-in. You must be at least 18 years old. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade-in partners may apply.
    Press Contacts
    Cat Franklin,Apple,cfranklin3@apple.com,(669) 276-1209
    Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619
    Apple Media Helpline,media.help@apple.com,(408) 974-2042

  • Stanford Medicine announces results of unprecedented Apple Heart Study

    Stanford Medicine announces results of unprecedented Apple Heart Study
    Over 400,000 People Participated in Study Using Apple Watch
    Stanford Medicine today reported results of the Apple Heart Study, the largest study ever of its kind, which enrolled over 400,000 participants from all 50 states in a span of only eight months. Apple and Stanford created the study to evaluate Apple Watch’s irregular rhythm notification, which occasionally checks the heart's rhythm in the background and sends a notification if an irregular heart rhythm appears to be suggestive of atrial fibrillation (AFib). As part of the study, if an irregular heart rhythm was identified, participants received a notification on their Apple Watch and iPhone, a telehealth consultation with a doctor and an electrocardiogram (ECG) patch for additional monitoring.
    “We are proud to work with Stanford Medicine as they conduct this important research and look forward to learning more about the impact of Apple Watch alongside the medical community,” said Jeff Williams, Apple’s COO. “We hope consumers will continue to gain useful and actionable information about their heart health through Apple Watch.”
    Stanford Medicine researchers presented their findings today at the American College of Cardiology’s 68th Annual Scientific Session and Expo. Study results showed 0.5 percent of the over 400,000 participants received an irregular heart rhythm notification, illustrating the feature’s ability to give a user important health information without creating unnecessary burden to their doctor’s schedule. Many participants sought medical advice following their irregular rhythm notification, using the information to have more meaningful conversations with their doctors.
    “As physicians, we are always trying to find ways to offer patients health information that is meaningful to them for individualized care,” said Sumbul Desai, MD, Apple’s vice president of Health. “Seeing medical research reflect what we’re hearing from consumers is positive and we’re excited to see Apple Watch helping even more consumers in the future while collaborating with the medical community to further research.”
    Press Contacts
    Semonti Stephens,Apple,semonti_stephens@apple.com,(408) 974-8473
    Apple Media Helpline,media.help@apple.com,(408) 974-2042

I can agree with most of this. Well researched and written unlike other "Fuji stopped making film" nonsense. I pred… https://t.co/6EnL6xhpPe 03/15/19, @dsamaddar